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Field operations case study — Inherited live, shippable in 30 days
Field operations · National marketing organisation

A sales force nobody could see

A field-force operations platform for a nationwide team — GPS-verified visits, attendance, expense capture and sample tracking, with a separate management view for regional managers and executives.

57

Screens shipped

~102k

Lines of Dart

30 days

Rescue window

Systems used

Timeline

30 days from handover to signed release

✦The challenge

Where the time and money were leaking

Field representatives visited sites across the country and head office had no reliable picture of where they were or what happened on each visit. Attendance, expenses and sample handovers lived in paper forms and message threads. A part-built app already existed but had been handed over mid-flight — undocumented, partially broken, and running against live production data with real users on it.

✦What we built
  1. 1

    Re-verified every claim in the inherited audit by hand before changing a line — its own detectors had returned false clean results on collection counts, screen inventory and release state.

  2. 2

    Modelled one data layer against four different jobs: role drives the entire navigation tree and query scope from a single build rather than four apps.

  3. 3

    Designed the rep screens for a corridor, not a desk — clock in, pick the site, log the visit, capture the expense, with heavy work deferred and retried rather than blocking the person in front of a customer.

  4. 4

    Built live tracking, travel maps, team activity and reporting as a distinct management surface, plus a separate browser panel for the customer-service role that never needed the mobile app.

✦The field representative's app

One hand, poor signal, a few seconds of attention.

Login screen
Sign in
Home with clock-in
Home / clock in
Visit logging
Log a visit
Expense entry
Expense capture
Sample tracking
My samples
Sample catalogue
Catalogue
Performance stats
My performance
Onboarding gate
Onboarding
✦The management view

Same records, a completely different job.

Executive overview
Overview
Live team tracking
Live tracking
Travel route map
Travel map
Team activity
Activity
Team roster
Team
Reporting
Reports
Regional manager dashboard
RM dashboard
Regional manager team
RM team
✦The outcome
  • Every visit carries GPS verification, a timestamp and a structured record instead of a message
  • Managers see where their team is and where they have been, without asking
  • Expenses and sample handovers captured at the point they happen
  • Shipped as a signed release running on production against real users

Built, shipped, and running in production.

Screenshots on this page are from the live release. Client named on request.

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