Quote faster, update customers automatically, and run dispatch without the phone.
Every 'where is my shipment?' call and every manual quote costs margin. We automate quoting, booking, tracking updates, driver communication, and back-office documents so operations scale without adding dispatchers.
−70%
Status calls
Proactive tracking updates on every milestone.
< 5 min
Quote turnaround
Instant rate quotes from your pricing rules.
15h/wk
Dispatcher time saved
Driver comms, PODs, and invoicing automated.
What slows logistics businesses down
- Quote requests answered hours later — and lost to faster competitors
- Customers call for status updates that already exist in your system
- Dispatch and driver updates run on phone calls and WhatsApp
- PODs, invoices, and customs documents chased by hand
Pick your type of logistics business. See exactly what we automate for it.
Every business type gets its own page: the problems, every automation, results, and a free audit.
Freight & Trucking CompaniesRoad haulage, FTL/LTL carriers, and owner-operator fleets.
Quote in minutes, update shippers automatically, and keep dispatch off the phone.
See the automations
Third-Party Logistics (3PL)Outsourced logistics providers and fulfilment partners.
Onboard clients faster, answer their customers instantly, and report without the spreadsheets.
See the automations
Warehousing & Fulfilment CentresStorage, pick-and-pack, and e-commerce fulfilment operations.
Fewer errors, faster dispatch, and clients who never need to call.
See the automations
Last-Mile Delivery ServicesCourier, parcel, and same-day delivery operators.
Fewer failed deliveries, fewer ‘where is it?’ calls, and happier recipients.
See the automations
Supply Chain Management FirmsSupply chain consultancies, 4PLs, and control towers.
Run the control tower on automation — exceptions caught, partners chased, clients informed.
See the automations
Cold Chain & Refrigerated LogisticsTemperature-controlled transport and storage.
Prove every temperature, alert on every excursion, and answer every customer automatically.
See the automationsWhat running on autopilot looks like for a logistics business
Six systems, each shown the way you would actually see it — a real enquiry, a real call, a real dashboard — with the specifics we build for logistics.
A site that quotes and books shipments on its own
Northline Freight
Instant freight quotes. Book a pickup in minutes.
Funnel · last 30 days
- Visitors6,100
- Quotes generated890
- Bookings356
- Repeat accounts142
Instant quote calculators, booking forms, and a customer portal with live tracking — connected to your TMS so every job is created without re-keying.
- Instant quote calculator by lane, weight, and service
- Online booking with pickup scheduling
- Customer portal with live tracking and documents
- Service-specific landing pages for ads and SEO
- Account application with credit-check workflow
Quote requests answered before the competition opens the email
Need a quote: 12 pallets, 8,400 kg, Manchester to Rotterdam, collect Thursday.
AI · replied in 4sThanks — groupage at £1,140 or dedicated at £1,620, both delivered Monday. Which would you like me to hold?
Groupage please.
AI · replied in 4sBooked ✓ Ref NL-48213. Collection Thursday 09:00–12:00. Tracking link sent to you and your warehouse.
CRM pipeline · this month
- RFQ received52
- Quoted47
- Booked21
- Repeat lane9
Every stage updated automatically
Every RFQ from web, email, or WhatsApp is parsed, priced from your rules or routed to a pricer, replied to instantly, and followed up until booked.
- Automatic RFQ parsing and instant pricing
- Follow-up sequence on unaccepted quotes
- Qualification of volume, lanes, and frequency
- CRM pipeline with quote-to-book tracking
- Missed-call text-back on the sales line
Answer 'where's my delivery?' without a human
Incoming · 14:05 · customer
0:39
Where's my delivery, ref 48190?
It's on vehicle 7, two stops away — ETA 15:20. Would you like an SMS when the driver is 10 minutes out?
Yes, thanks.
ETA given · SMS alert set · no dispatcher involved
An agent that looks up shipments, gives ETAs, reschedules deliveries, and takes new bookings by phone, WhatsApp, and chat — escalating exceptions to dispatch.
- Shipment status by phone and WhatsApp, 24/7
- Delivery rescheduling and address changes
- New booking capture and pickup scheduling
- Driver-facing voice/WhatsApp assistant for job updates
- Exception escalation to dispatch with context
Dispatch, documents, and invoicing that run themselves
Booking confirmed · NL-48213
- 1
Job created in TMS + driver assigned
Instant
- 2
Collection confirmation to shipper
SMS + email
- 3
Milestone updates
Collected · in transit · out for delivery
- 4
POD captured → invoice sent
On delivery
- 5
Late-delivery alert to dispatch
If ETA slips > 30 min
Ran 1,248 times this month · 0 failures
Job creation, driver assignment, milestone updates, PODs, customs docs, and invoicing triggered by events — with alerts when a shipment goes off-plan.
- Automatic job creation from bookings and emails
- Driver assignment and route notifications
- POD capture and instant invoicing
- Customs and compliance document generation
- Late-shipment and exception alerts
Proactive updates that stop the support queue forming
Open conversations
AI resolved 71% this week- EmailCan you change the delivery address on NL-48213?Updated · driver notified · 14s
- WhatsAppPallet arrived damaged — photos attachedClaim opened · escalated to claims team
- Web chatNeed a copy of last month's invoicesSent from accounts system
- PhoneWhat are your cut-off times for next-day?Answered · 4s
Customers get milestone notifications before they ask; the AI handles claims intake, invoice queries, and delivery issues across email and chat, routing the rest to your team.
- Milestone notifications by SMS, email, and WhatsApp
- Claims and damage intake with photo collection
- Invoice and account queries answered from your system
- Delivery-issue triage and driver contact
- Human hand-off with full shipment context
On-time rate, margin, and utilisation — live
On-time delivery
96.4%
+2.1%
Status calls
−68%
vs last qtr
Quote turnaround
4 min
−3h
Margin / lane
18.2%
+1.4%
Exceptions by cause
Ask your data
Which lane lost margin last month and why?
Leeds → Dublin dropped to 9% margin: 3 dedicated loads ran at 60% fill. Consolidating to groupage on Tuesdays would recover ~£2.1k/month.
Open in dashboardPer-lane profitability, driver and vehicle utilisation, on-time performance, and quote conversion in one dashboard, with alerts when KPIs drift.
- On-time delivery and exception dashboards
- Margin per lane, customer, and service
- Fleet and driver utilisation
- Quote-to-book conversion by channel
- Daily ops summary to Slack or email
Other industries we automate
All industries →
Build smarter. Scale faster. Operate better.
Schedule a discovery call and we'll map the systems your business needs to reach its next stage.