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Logistics case study — −68% inbound status calls
Logistics · Regional freight and pallet carrier

68% fewer status calls and quotes in under five minutes

Proactive tracking updates, an AI agent for 'where's my delivery?', and automated RFQ pricing freed dispatch to run the fleet.

−68%

Status calls

4 min

Quote turnaround

+2.1%

On-time delivery

✦The challenge

Where the time and money were leaking

Two dispatchers spent most of the day answering status calls and emails while RFQs waited hours for a price. The TMS had all the data — customers just couldn't get to it.

✦What we built
  1. 1

    Automated milestone notifications (collected, in transit, out for delivery, delivered) by SMS and email from TMS events.

  2. 2

    Deployed a phone and WhatsApp agent that looks up shipments, gives ETAs, and reschedules deliveries — escalating exceptions to dispatch.

  3. 3

    Built RFQ parsing with instant pricing from lane rules, with follow-up on unaccepted quotes and POD-triggered invoicing.

✦The outcome
  • Inbound status calls down 68% in the first month
  • Quote turnaround from ~3 hours to 4 minutes; quote-to-book rate up 31%
  • Invoices sent on delivery — DSO down 5 days
  • Dispatchers redeployed to exception handling and fleet planning
“The phones went quiet in week two. Customers get the update before they think to ask.”
Operations ManagerFreight carrier

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